Welcome back aboard the Wattman train! We are happy to see you here and that many in the Amusement/FEC industry are reopening, and getting ready to serve customers better than ever.
As entertainment industry leaders we are all up for a task to recover from the previous year. This requires a fierce comeback! As usual, the needs and safety of your customers are our main priorities. Behind the scenes, we have been working on the launch of our new Wattman Grand Express, and it’s going forward with full speed!
To reclaim success, post-pandemic and beyond, entertainment providers should focus on the next level of memorable customer experiences. The COVID-19 pandemic caused financial constraints on consumers: 39% of American’s reported a decrease in their household income since the pandemic began. This means that we need to find innovative ways of meeting consumers where they are financially, yet still, provide them with new and improved services. At Wattman World we will focus on refreshing our view on our customers’ needs by focusing on our customer engagement online as well as offline.
Reimagine quality time, find new opportunities
The key to new opportunities is to reimagine family quality time experiences. People are looking forward to getting out of the house and away from their screens. At Wattman World we enable you to cater to your consumers’ needs for quality time experiences for the whole family, through our latest addition: The Wattman Grand Express. We will reveal the Grand Express to the public at the IAAPA Expo in Orlando (November 16-19).
The challenges we can overcome together:
Theme park and FEC industry leaders should think about moving forward through partnerships and innovation. Here are three easy steps we can take together to recover and boost business:
- Customer retention depends on the capabilities of a location to satisfy a wide range of entertainment needs. Rather than focusing solely on rides or games, we all should explore adding offerings and partnering with more industry leaders.
- Anticipate where consumers want a variation to what you offer, rather than something completely new.
- We can learn to get a deeper understanding of consumer behavior and improve consumer engagement by presenting authentic experiences. About 45% of FEC users have said that they are willing to pay for a specific experience because it wasn’t available elsewhere.
Let’s show your customers that you are here and ready to serve them with new and unique experiences.