Since its launch in July 2025, the Lexicon Express, powered by a Wattman electric trackless train, has welcomed more than 33,000 paying passengers. However, the project delivers more than a family-friendly attraction. It has become a strategic element of The Lexicon Bracknell’s visitor experience and engagement strategy.
By integrating a trackless train into daily operations, The Lexicon demonstrates how experiential mobility can support footfall, dwell time, and overall destination appeal in a modern retail environment.
For just £1 per ride, the Wattman Maxi Express offers visitors an enjoyable and accessible experience that encourages longer visits and repeat engagement. As a result, the train increases time spent on site while enhancing the centre’s overall atmosphere.
Rather than functioning as a standalone ride, the train supports wider commercial objectives by guiding visitor flow and creating moments of interaction throughout the retail destination.
Operating daily throughout the shopping centre, the Lexicon Express shows how a battery-electric trackless train can function as a reliable operational asset. In addition to supporting visitor enjoyment, the train contributes to:
Because the train operates electrically, it integrates seamlessly into busy pedestrian areas while supporting sustainability and safety expectations.
The Wattman Maxi Express at The Lexicon was configured specifically for retail use. Its compact footprint, smooth operation, and clear visibility allow it to operate safely during trading hours without disrupting shoppers or tenants.
As a result, the train aligns with both operational requirements and the commercial objectives of a high-traffic retail destination.
This project illustrates how trackless trains can deliver measurable value beyond entertainment. For shopping centres, leisure destinations, and mixed-use developments, electric trackless trains offer a proven way to enhance visitor experience while supporting operational efficiency.
As a global trackless train supplier, Wattman works with commercial venues worldwide to deliver solutions designed for long-term daily operation, safety, and lifecycle value.
👉 Explore our Trackless Train Selection Guide for Commercial Venues
Whether your objective is to increase dwell time, improve visitor flow, or enhance the overall destination experience, Wattman provides trackless train solutions tailored to commercial environments.
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