Knowing how to effectively network with attractions industry professionals is essential if you want your business to grow to its potential.
Conferences and trade shows, such as the IAAPA EXPO, are a great opportunity to connect with attractions industry professionals from all over the world.
It’s an exciting time for you, as a business owner, to meet new people and reach out to those who might be interested in your product/service or could become a valuable partner. However, if you don’t plan, it can be challenging to navigate these events independently. This post will discuss five steps that will help make sure you connect with industry professionals at any event you will attend!
When preparing for a business-to-business event, it’s essential to make sure every detail is covered. Foremost, it would help if you focused on your goals and how to achieve them by preparing yourself and your team. Meeting industry professionals at events for the first time can be intimidating, but there are things you can do to get over that initial barrier.
Connect with attractions industry professionals to grow your business
Tip One: Prepare yourself. Think about who will be attending the event and what their objectives are. Knowing what individuals are looking for enables you to connect with them when you meet for the first time. Prepare yourself physically (what you wear should be comfortable and appropriate for the event), and mentally, know your goals.
Tip Two: Plan ahead of time. Are the technical aspects of your booth arranged? Then it’s time to think about a plan for social media content. Who will be filming, posting, and going live? Explore which platforms and formats are suitable to share content with your audience. This way, you connect with professionals at the event and those who did not attend, allowing you to build relationships that support your goals online and offline.
- Be proactive
- Walk around, connect
- Don’t be afraid to ask questions; get the conversation going
- Make sure you make an excellent first impression with your business cards, dare to be original
Tip Four: Preparing others – make sure the people you take along are as ready as you are. Prepping yourself and your team mentally beforehand will help ensure your team aligns to get the best out of the event.
Tip Five: Think about the next steps. Connecting with industry professionals at events isn’t enough. Take the time after the event to follow up correctly to maintain a professional connection in future opportunities.